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Sophisticate's Daily Dose Of Style
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August 1, 2015

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When you buy our new issue featuring Taylor Swift on the cover you will also be receiving a 20% off coupon for any salon service at jcp salon near you if you are a new customer! The jcp salons have been redesigned, updated and are an amazing experience. Here’s an idea! Buy our magazine, clip out the styles you love and book that appointment! Now you’re talking beauty! To find a retail outlet near you that carries our magazine click on box at right Where You Can Find Sophisticate’s Hairstyle Guide…you’re on your way!

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Top In Texture! Your Hot Summer Look
July 31, 2015

tops in texture

What’s better than one awesome braid to make you look cool when the heat is on? How about two! The style pros at jcp salon use a small braid as a divider between the crimped top braid and the slicked back sides, effectively pulling off a seriously textured look with a fauxhawk vibe. The bee’s knees! #jcpsalon

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Hair Special For You
July 30, 2015

hair special for you

Fresh and beautiful! An upsweep detailed with a fishtail braid and accented with tiny floral bouquets is all the special you need for any occasion. Hair by Dawn Anderton and James Campbell of Hensmans Salons of Northampton, and Milton Keynes

Photographer: Rob Leveritt, Makeup: Emma Shipley, Clothes: Songbird, Flowers: Once Upon a Time.

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Lolla Festival Hair
July 29, 2015

lolla hair

Lollapalooza kicks off this weekend in Chicago, and you’re looking for the perfect Boho tress look. We’ve got you covered. Redken Global Creative Director Guido created this mane move for the Versace runway show. “The look at Versace was very romantic, but still a little tough and rock ‘n’ roll. The girls looked like beautiful nymphs in gorgeous dresses with leafy, whimsical headbands. It feels a little ’70s in a way with the natural hair textures and long, loose waves that I roughed up a bit for a fantasy-like finish,” shares Guido. Here are the step-by-steps so you can do the look yourself!

1. Start with clean hair and use a fine-tooth comb to create a clean center part.

2. Mist Redken fashion waves 07 sea salt spray all over hair for added texture, and then allow to air-dry.

3. Bend small sections of hair around a 1-inch curling iron to add body and movement.

4. Spray Redken wind blown 05 dry finishing spray all over  hair to enhance the natural texture.

5. Add a headband of your choice!

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Matrix Inspiration Salon
July 28, 2015
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Salon Mayan owner Ben Aharon, left, with Kelly Bensimon and Matrix General Manager Paul Schiraldi.

The first ever Matrix Inspiration Salon—Salon Mayan in Huntington, New York—recently had its grand opening. Salon Mayan is the first of many Matrix Inspiration Salons to come throughout the country. “Matrix gives us everything we need to connect with existing and potential clients as well as overall support for our salon and staff. I’m really looking forward to continuing as part of the Matrix family, growing this salon and opening new locations in the future!” says Salon Mayan owner, Ben Aharon.

The grand opening kicked off with a ribbon cutting ceremony with members of the Huntington Chamber of Commerce, Matrix Vice President of Business Development Gail Cohen, Matrix General Manager Paul Schiraldi and Salon Mayan owner Aharon.

Attendees, including reality TV star Kelly Bensimon, mixed and mingled as they enjoyed an afternoon learning about professional styling tips and tricks from live stylist demonstrations while trying out an array of Matrix products.

Here are a few snaps from the event…

↓ Ben Aharon gives Kelly a lift with Matrix Style Link Texture Builder.
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↓ The Huntington Chamber of Commerce holds the ribbon while owner Ben Aharon does the big snip!
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↓ Matrix gift bags were set up at the Matrix ColorInsider color bar for guests.
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↓ One of the features of a Matrix Inspiration Salon? The full line of Matrix Style Link products are available!
matrix inspiration 5

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Suki’s Shiny Hair
July 27, 2015

sukis shiny hair

Suki Waterhouse, the face of Redken’s Diamond Oil Glow Dry, posted this glam shot on Instagram, showing off gorgeous, gleaming, old-school Hollywood waves with the tag, “#shinyhairdontcare.” We care! And we love! 

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ATLANTA HAPPENINGS!
July 26, 2015

atlanta happenings 1

Props to Master Stylist and Artistic Director of DASS Salon & Spa in Atlanta for being featured in the current issue of Sophisticates Hairstyle Guide as our Hairstar! We love his beautiful work (shown above) and look forward to seeing more and more! Applause, applause!

 

 

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