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Sophisticate's Daily Dose Of Style
HOT TOOLS, COLD WEATHER
November 21, 2014

hot tools

Evo’s International Creative Director, Lauren McCowan, offers advice and tips on how to manage and use hot tools during the upcoming winter months…

 The most important thing when using hot tools on the hair is making sure you have a good base to start on. Using a good shampoo and conditioner to build moisture and strength in your hair is the most important step. You need to fill in the gaps in the hair’s health and then use your hot tools to seal that in. It will make your style last longer and give better shine and quality hair. Ritual Salvation Shampoo and Conditioner from Evo have a repair and hydration factor as well as a UV/UVB factor without being heavy or greasy.

→ Once the hair is prepped, a good leave-in conditioner will create an even porosity and also an extra layer of moisture to counteract against the heat. A heat protector is also a must—try Evo’s Icon Welder.

 One of the major mistakes that women make when using hot tools is to spray the section with hairspray before putting a hot tool on it. Hairspray contains alcohol in its formulation and when you apply heat over a layer of hairspray it dries the hair out even more and can create static as well as causing curls to drop.

→ When the hair is dried out, it will attract what it needs on a base moisture level from the atmosphere around it—hence the reason hair that has had too much heat applied to it “drops out.” By building a good foundation with product and using your tools on moderate to medium temperature, you will essentially “seal” the moisture in the hair and your hair will look better and last longer.

 

The Genesis Of Beauty
November 20, 2014

L'Oreal Paris USA Genesis Rodriguez

Genesis Rodriguez has been named L’Oréal Paris USA’s newest ambassador.  Rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars, Genesis is thrilled with her new role. ”As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oréal Paris products. I’m very honored to be a part of the L’Oréal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”

Born and raised in Miami, Genesis is the daughter of legendary singer/actor Jose Luis Rodriguez “El Puma,” an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including “Prisionera,” “Dame Chocolate” and “Dona Barbara,” all of which have aired in the United States and around the world. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi PadreIdentity ThiefTusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

Genesis makes her red carpet debut as a new brand ambassador for L’Oréal Paris USA at the 15th Annual Latin Grammy Awards tonight! 

Celebrity To Reality
November 19, 2014

celebrity to reality 1

Hollywood loaned out one of its hottest stylists last month, when Matrix Celebrity Stylist George Papanikolas took an evening off from coloring clients like Kim and Khloe Kardashian and Miranda Kerr and took the stage for an evening of haircolor education for over 300 hairstylists.

celebrity to reality 2In his class, called “Celebrity to Reality,” he prepared four stunning models, and demonstrated two of his most effective coloring techniques he uses with his celebrity clientele—the 2-Step Balayage and the Backcomb Balayage. For each demo, he worked with Matrix professional color. Matrix offers ColorInsider non-ammonia color, SoColor permanent color, Color Sync opaque demi-permanent color and Gloss Sync sheer demi-permanent gloss. Those are the four things every colorist needs,” explains Papanikolas. “You have to really look at the hair as you’re working, consider what you’re doing. We can’t ever forget that we’re artists!”

celebrity to reality 3

 

Gone Blonde!
November 18, 2014

gone blonde sarah

Modern Family star Sarah Hyland has been gradually lightening up her naturally brunette locks over the past year, starting with highlights and working her way toward… total blonde domination! On Instagram, Sarah wrote: ”They say blondes have more fun. Let’s see how this goes ;)” So far, so good!

 

The Beauty Book
November 17, 2014

Kenneth Willardt Jennifer Lopez

Famed photographer Kenneth Willardt is giving us a glimpse inside his gorgeous world with The Beauty Book—an interactive fashion book with a companion smartphone viewing app that features 304 pages of Willardt’s most celebrated subjects (think stars like Jennifer Lopez, Lady Gaga, Georgia May Jagger, Kelly Osbourne, Adriana Lima, Chloe Sevigny and more!). To commemorate the launch of The Beauty Book, the Danish-born artist will mount an exhibition of his work at 558 Gallery in Chelsea, New York. This must-see exhibition will bring to life Willardt’s works as augmented reality artworks in the gallery and can be viewed until December 7, 2014.

One hundred percent of Willardt’s earned royalties from sales of The Beauty Book will be donated to Rescuers Without Borders (Sauveteurs Sans Frontieres/SSF), a medical organization dedicated to saving lives across the world regardless of nationality or religion. How fabulous!

The Beauty Book is currently available for sale from teNeues.com, and from 558gallery.com with a limited-edition cover that doubles as a display stand. The Beauty Book app is available for download from the iTunes Store and from Google Play.

Tell us: Will you be checking out the exhibition or purchasing The Beauty Book?

Way To Go!
November 14, 2014

way to go

In support of Breast Cancer Awareness Month, jcp salons across the country hosted “Cuts for Hope” from Oct. 11-18, donating $1 for every hair cut or trim to the City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases. jcp salon announced the ”Cuts for Hope” event raised over $90,000, which will be donated to the breast cancer program at City of Hope. Cheers for jcp salons!

Cool-Girl Texture Knot
November 13, 2014

coolgirl1

Looking for the perfect “I barely tried but it looks perfect” hair style? This texture knot, created by Aveda Guest Artist Jon Reyman for designer Simon Miller’s runway show for the CFDA/Vogue Fashion Fund, may be the perfect find. “I created an easily achievable and interesting look with natural texture,” Reyman noted, adding that style is natural and wearable. He created the knot to appear tussled and messy, but still with a bit of architecture and design to appear as a cool girl style. Your turn!

How to Get the Look

 

coolgirl2Step 1: Apply a coin-sized amount of Smooth Infusion Naturally Straight and blow-dry.
coolgirl3
 
Step 2: Add a layer of Pure Abundance Style Prep and continue to blow-dry. This will give hair added texture.
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Step 3: After hair is dry, create soft movement by first applying Air Control Hair Spray and then using a flat iron to wave the hair.
coolgirl5

 

Step 4: Create a messy center part. Taking a right front section of hair, pull behind ear, but still keeping the section separated, from the back of the hair. Do the same with the left side front section.

 

Step 5: Pulling from the back of the hair, take a 1 to 2 inch section of hair, based off the thickness of hair. Braid this section about 2 inches long, and secure with an elastic band.

 

Step 6: Collect remaining hair and pull back, secure with elastic band below the hairline.

 

Step 7: Tie front section in a knot over the braid. Pin the knot secure then manipulate it to give a more natural look.

 

Step 8: Finish with Dry Remedy Daily Moisturizing Oil for a slight shine, and set with Air Control Hair Spray.
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