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Contents: What's Inside This Issue

Cover Girl cover-girl-home

It’s easy to see why Carrie Underwood continues to reign supreme on the country and pop charts. Get her favorite beauty tips and find out the secret to her silky mane!

MINI MAGAZINE Mini-Magazine-home

If you’ve been dreaming of doing the big chop, let this guide be your inspiration!

Hot Hair Hot-Hair-home

There’s no time like the present to totally transform your hair. We have winter 2019’s statement styles you’ve been dreaming of.

Star Hairstyles Star Style

You don’t have to go to a celebrity salon to steal the looks of your favorite stars. See 2019’s hottest styles in our March 2019 issue.

Free Swag Free Swag!

Winter can be so cold and dreary, so perk up by entering to win in our “Big Beauty Giveaway”. With over $9,000 worth of amazing products, styling tools and accessories, there’s guaranteed to be something wonderful to get you through to spring.

Beauty Beat Beauty-Blog-home

Sophisticate’s Hairstyle Guide is always on the pulse on what’s hot in beauty right now. We know what you need to freshen up your beauty regimen while staying on trend.

Rose Gold /wp-content/uploads/2018/12/8.jpg

If there is one color that has completely taken over the beauty and fashion world, it has to be rose gold…



bombshell hair blow out

It’s fall, time for bombshell blow-outs! Most women dread wrestling with dryers and brushes, so Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director, gives a how-to that’s quick and easy for us to do at home, and packs mega volume.

“Some people have difficulty drying their hair due to the size and weight of their blow dryer–their arms get tired before their hair dries. Try using  a light-weight dryer with a shorter nozzle so the dryer can be held closer to the head, putting less stress on the arm,” advises Villa. “And, always direct air in the same direction as the scales of the cuticle for a polished smooth finish.” Adds Villa, “Thermal brushes conduct and distribute heat more evenly, making it easier to break down hair bonds and reform them, which in turn makes drying and styling hair faster and easier.” Now the steps!

  • Dry hair (a good choice is the Sam Villa Professional Ionic Hair Dryer) until 80% of the moisture is out. Apply volume spray foam and finish drying. When hair is less wet, it’s easier to feel where to put the product, and product adheres to the hair shaft better because it’s not diluted by moisture.
  • Starting where the most volume is wanted, usually the crown, take a section the size of a round thermal brush; using your palm, roll hair around brush and heat with a blow-dryer until set–just like a hot roller. Lift and rotate the brush repeatedly. Allow the hair to cool to lock in the volume before unrolling the brush.
  • Proper proportion can make volume look more dramatic, so the nape and sides of the head should lie close to the head to exaggerate the volume at the crown. Place the hair on the bottom of the brush and pull straight down to collapse the volume and make the crown look rounder and fuller.
  • Many people also wave the dryer around; the nozzle should be directed right at the hair that is being dried. A good tip is to direct the nozzle on the hand holding the brush, once the heat/air is felt, move the nozzle slowly down the brush to the end where the hair is. Some also find it easier to turn the dryer off when positioning the brush, so they can use both hands.
  • When finished, mist the entire head with a spray like Redken control addict 28 high control hairspray to lock in the volume.

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