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Cover Girl

Taylor Swift is back and we just can’t calm down about it.

Mini Magazine

Star-approved styles to inspire your next look.

Hot Hair

Read up on what’s trending in color, products, styling and more.

Star Hairstyles

Try out a new look inspired by your favorite celeb!.

Free Swag

Snag these products while you can, they’re so fresh and so FREE.

Beauty Beat

Renew your routine with these amazing new products..

America’s Beauty Show

An exclusive look inside America’s Beauty Show!


One Great Look: Modern Mermaid

Hair by Tianna Wyant
JCPenney Salon, Clarion, PA

Mesmerize with this aqua-toned mane. Cobalt, indigo, teal and seafoam shades are flawlessly blended together to created a sea-worthy combination off colors that would give Ariel envy! Tight, medium-sized curls are the perfect texture to show off this coif’s glam points.

Buttery Blonde

Long hair, do care–especially when the color is this delicious. John Amico Professional Creatives Educator and traveling hairstylist Michalia Agins crafted this look and shares, “I cut and colored my friend’s hair today and I used all John Amico Professional Biovita ammonia-free color.” We say gorgeous…and also, lucky friend!


ONE GREAT LOOK: Chocolate & Caramel

Hair by Sandra KR
Chicago, IL

How do you make a gorgeous raven hue even more delicious? By adding chocolate and caramel! Starting several inches from the crown (all the better to let that dark base show!), highlights are woven throughout in multiple brunette hues. Curls help mix the colors together for a yummy finish.


So Sleek!

Chicago stylist Heaven Leigh used John Amico Minerali Oil to help tame and smooth this hair to perfection. “It’s guaranteed to lock in nutrients and keep your hair shiny, healthy & strong,” she shared on Instagram. Fabulous makeover #inspo, Heaven!



Hair by Tauni Dawson
Nine Zero One Salon
West Hollywood, CA

Very long lengths are given an amber and blonde color treatment for a natural-looking overall hue. To show off every highlight, easy waves are worked into the silhouette.


Beauty Changes Lives

Sophisticates on the Scene