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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Kylie Jenner is a hair trendsetter and style icon! Grab our October 2017 issue to see all her best mane moves!


MINI HAIR MAGAZINE Mini-Magazine-home

Check out these chic and stylish hair trends for 2018!


Hot Hair Hot-Hair-home

Meet the winning stylists from Aveda’s Instagram Challenge!!


Star Hairstyles Star Style

Get inspired by the hottest summer styles from your favorite celebs!


Free Swag Free Swag!

We’re giving away over $8,000 in fabulous beauty products! Go grab yours now!


Beauty Beat Beauty-Blog-home

Check out our top beauty picks and grab yours today. Your next beauty must have is here!


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Waves are always in style and JCPenney Salon has you covered on how to style them!

   

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How-To Product Guide


VOLUMIZER

VOLUMIZER

  • HOW IT COMES: Volumizers may be found in several different forms, including sprays, gels and mousses. For your best version, try sprays or mousses for thinner hair, and gels or heavier mousses for thicker lengths.
  • MAKING IT WORK: “If you don’t have tresses that are naturally wavy, try boosting the volume with thickening spray,” shares Sandi Spika Borchetta, Stylist, Designer and VP Creative at Big Machine Records, who has also coiffed Taylor Swift’s hair.
  • MOUSSE

    MOUSSE

  • HOW IT COMES: Mousse usually comes in a pressurized can, generally formulated to spray into your palm in whipped-cream-like dollop to distribute evenly throughout hair.
  • MAKING IT WORK: “Using the right mousse at the roots shouldn’t make the hair greasy,” says Kris Mortensen, hairstylist at The Salon By Maxine in Beverly Hills, CA. “It gives hair great lift and lasts a long time and it helps the roots of fine hair.”
  • SHINE ENHANCER

    SHINE ENHANCER

  • HOW IT COMES: Shine enhancers are usually liquid in form, and can be dispersed from the bottle onto fingertips or palms to be applied to the hair. They can also be packaged in a spray form that be directly misted over tresses.
  • MAKING IT WORK: “One of the first signs of healthy hair is a natural shine,” states Jacqueline Tarrant, founder of the Style Infinity Hair Trauma Center in Chicago, IL. Spritz on a shine spray to finish any style—just don’t overdo it!
  • GEL

    GEL

  • HOW IT COMES: Look for gel in a tube packaging. Some gels can be quite sticky, while others are more liquid in nature. Gels may be used on a variety of textures, as well.
  • MAKING IT WORK: “The best way to make hair sleek and straight is to start off with freshly cleansed and conditioned locks,” notes star hairstylist Charles Baker Strahan. “Once hair is damp, just apply some spray gel for a little bit of extra control.”
  • STYLING WAX

    STYLING WAX

  • HOW IT COMES: Styling wax is most commonly produced in solid form, and packaged in jars or in a stick form. There are also spray waxes, which can be slightly lighter in nature and easier to work with on finer locks.
  • MAKING IT WORK: “A pomade is a great product to add to the hair for that ‘piecey’ look,” says Andy LeCompte, celebrity hairstylist in Los Angeles, CA. “You can use that in dry hair to form and separate the pieces.” Don’t be afraid to add texture to your cut!
  • HAIRSPRAY

    HAIRSPRAY

  • HOW IT COMES: Hairspray comes in either a pressurized can for continuous spraying, or in a pump bottle for short bursts of product application. Look for formulas that will help your styling agenda, be it strong and firm hold action, or touchable, soft-hold maneuvers.
  • MAKING IT WORK: “One people make in prepping [the hair] is they use way too much spray while they’re curling,” explains Joe Anthony Pena, an award-winning hair artist with Farouk Systems. “That weight can pull the curl out of the hair.” Use a product based upon the texture of your strands.
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