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If her stunning voice and gorgeous good looks didn’t catch your attention, Rita Ora’s platinum blonde tresses and scarlet pout will! Find out more about the hot British export here…


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Out-of-this-world makeovers from your favorite stars!


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Rock these hot, headlining silhouettes this season and you’re sure to be the mane attraction!


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Take a cue from these celebrity style-setters to find your new sizzling silhouette!


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Load up your beauty bag with the fabulous hair, makeup and skincare products in our Big Beauty Giveaway—for free!


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Which beauty products should you be using this season? Find out here!


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Sultry, sassy and spirited, there’s so much to love about side braids! Discover new ways to rock the stylish trend here…

   

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Meet Eva Green–And Her Awesome Hair Style!


LOreal Professionnel Eva Green

L’Orèal Professionnel announced Eva Green – Bond girl in Casino Royale, heroin of the hit TV series Penny Dreadful and star of the next film by Tim Burton, Miss Peregrine’s Home for Peculiar Children, which will be released in 2016 – is the new international spokesperson for L’Orèal Professionnel.

“We have chosen Eva Green because she perfectly embodies our values: She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen,” shares Anne-Laure Lecerf, International Managing Director at L’Orèal Professionnel.

Eva takes pride in her hair and has built a relationship of trust with her hairdresser. “As an actress, hair is so important. You need a very good relationship with your hairdresser and together we create the hairstyles. My hairdresser uses, of course, the leader of hair products, L’Orèal Professionnel. I am very glad to be on board on this new adventure.”

Winning Men’s Hairstyle!


winning mens hairstyle

American Crew has named Alyssa Brasket from The Barbers in Vancouver, WA, the 2014-2015 U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach. The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man.

Alyssa has been a key player in Vancouver’s grooming space for the past nine years and is recognized for her ability to create classic looks with a trendy edge. Drawing inspiration from classic style icons of the past, Alyssa paired timeless length with a modern flare for her winning look, pictured above. She will represent the United States as one of 15 finalists chosen to compete in the global 2014-2015 American Crew All-Star Challenge held in Europe, April 2015.

Way to go, Alyssa!

Share A Haircut


Hair Cuttery Homeless

Hair Cuttery, the largest family-owned and operated chain of hair salons in the country, is kicking off their Share a Haircut program today and tomorrow with haircuts for the homeless. For every haircut purchased on these days, a free haircut certificate will be donated back to a homeless person local to one of Hair Cuttery’s 900 salons. By partnering with local shelters and community organizations, Hair Cuttery will work to distribute certificates to those who need them most.

“Last year’s expanded Share a Haircut program was an enormous success, to date the program has reached more than 1 million people,” said Dennis Ratner, Founder and CEO of Hair Cuttery. “This year we plan to continue that momentum, helping those less fortunate the best way we know how, with a haircut. Our stylists hope to help inspire confidence by giving back in this way.”

HYPED FOR HALFTIME!


halftime

Super Sunday! We’re all ready to watch some football and super excited to see the trendsetting Katy Perry rock the house at halftime! We can hardly wait to see what #hairstyle the color chameleon will be wearing.

100s OF HAIRSTYLES!


3-15 hg 77 clip JCP.indd 
Check out our fabulous March issue this weekend! We have hundreds of amazing #hairstyles to help you get ready for your most beautiful year ever. Valentine’s Day? We have that covered too! To find us check out our “Where You Can Find Sophisticate’s Hairstyle Guide” box to the right, enter your zip and stores will pop up. Easy, breezy!

What Is Your Best Hair Color?


best haircolor

The experts at All-Nutrient, makers of Keratint and All-Nutrient Professional Cream Haircolor lines, are giving up their best advice for how you can pick your next new hair hue! (P.S. They’re the ones who created the gorgeous haircolor you see above…)

It all comes down to skin tone and eye color! Start with this basic rule: If your skin has a pink or blue-based undertones, stick with ash or cool shades; if your skin has a yellow undertones, stay with warm shades. Aren’t sure? Hold a shirt or scarf that is orange up to your face, then try a blue one. Also check out yellow or green if you think you have olive-toned skin. Which one clashes with your skin and which is closer to your natural skin tone?

Now, find your skin’s undertones below, then look for your eye color. You might find more hair color options than you every imagined!

If your underlying skin tone is close to neutral or creamy: 

  • Dark eyes and creamy skin tones work best with dark-to=medium brunette or medium red. You can also cover gray with auburn shades that are medium to dark.
  • If your eyes are hazel, blue or green, anything from a light brunette to medium blonde will look good on you. You’ll also look great in auburn or strawberry blonde if your natural haircolor is on the light side. In fact, you can pull off almost any shade of red!
  • For blue or green eyes and naturally blonde hair, you can choose lighter-to-medium shades of blonde. If you really want platinum, be sure it won’t wash out very light skin tones too much. (A few lowlights or subtly darker roots help avoid this.)

If your underlying skin tone is warm or ruddy: 

  • Dark brown, black or hazel eyes allow you to have black, medium brown or golden brown haircolor. Even wine or auburn will enrich your natural skin tones.
  • If your eyes are hazel, blue or green and your natural haircolor is light brown to medium blonde, you can add light or golden highlights, or choose medium brunettes that are on the warm side.
  • If your eyes are blue or green and your hair is naturally blonde, stay with golden blondes and very light brunette shades. Vivid red tones and warm reds will also work well for you, especially if your hair is naturally on the warm or golden side. Avoid pale, cool blondes.

If your underlying skin tone is olive:

  • For brown eyes, opt for dark brown or rich brunette shades. To cover gray, get a slightly lighter brunette and add highlights.
  • If your eye color is hazel, blue or green, try light-to-medium brunette or ask your colorist about a sandy shade for covering gray.
  • If your eye color is blue or green, chances are good your hair color is already light. If this is the case, you can try light brunette or even blonde, just as long as it’s not pure platinum or super-light. To cover gray, you can go lighter than natural, so gray hair looks like highlights, or you can deepen your gray and add highlights.

If your underlying skin tone is on the yellow side. 

  • Dark or hazel eyes look great with shades from black to medium brown. Auburn, wine or aborigine also accentuate your natural coloring.
  • If your eyes are hazel, blue or green, light browns and medium blondes will also look good on you. Keep blondes on the ashy or sandy side; don’t ask for too much gold.
  • If your eyes are blue or green and your hair is naturally blonde, add neutral or sandy blonde shades, or opt for light brunettes without a lot of warmth. If your hair is naturally on the red or warm side, keep red shades subdued; don’t try anything too vibrant.

Naturally, there are always exceptions to rules, or exceptional women who simply want the stark contrast of pale, cool skin, blue eyes and black hair. And then, there are fashionistas, who make pastels, green, blue, fuchsia and pink part of their color play. But even if you’re one, sticking to the basic rules of warms and cools makes sense. When you add an opposite-skin-tone color to the mix, have pieces of it placed away from your face, not right next to it, and you can have a more contrasting color and look good, too.

All set? Now head to your salon and ask your color pro about All-Nutrient professional haircolor and get ready to make a splash with that new hair hue!

Camila Alves’ Wavy Hair Style


 

Kristin Heitkotter styled Camila Alves for the Screen Actor’s Guild Awards this past weekend. The star wore her hair down with one side pushed back behind her ear and a loose wave throughout. Here’s how Heitkotter achieved the look…

1.     Before blow-drying Camila’s hair, Heitkotter sprayed Keratherapy Leave-In Conditioner throughout. Since Camila has “very curly” hair and it tends to be difficult to blow-dry, this product made her hair smooth and shiny. The stylist then applied a smoothing cream and blow-dried the hair using a large 3″ round brush.

3.     After hair was completely dry, Heitkotter curled sections of Camila’s hair with a 1 ½” curling-iron, then pinned each section, allowing them to cool for 10 minutes. She then used one pump of Keratherapy Argan Oil to finger through Camila’s ends for shine. A mist of hairspray was applied to tuck one side behind Camila’s hair, and for hold throughout. “This hairspray had such a fantastic hold to it!” Heitkotter shares.

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