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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Pop star and actress Selena Gomez graces our April/May 2018 cover this issue! Grab a copy to get more info on Selena’s favorite makeup and hair tips.

MINI MAGAZINE Mini-Magazine-home

Get inspired by your favorite celebs mane transformations!

Hot Hair Hot-Hair-home

Pastels are the hottest hues for this season!

Star Hairstyles Star Style

Check out what the stars are doing with their stunning hair!

Free Swag Free Swag!

We’re giving away over $4,000 in free beauty products this issue! Check out our Big Beauty Giveaway in the April/May 2018 issue for a chance to win.

Beauty Beat Beauty-Blog-home

Looking for the latest must have beauty products? We’ve got them right here!

Light + Bright /wp-content/uploads/2018/02/8.jpg

How to play with platinum just in time for spring.


Hiro Salon

Chicago, Illinois

Just off Michigan Avenue tucked away in a trendy brownstone is Salon Hiro—owned by, you guessed it!—renowned Japanese stylist, Hiro.

We walked up the steps to the top floor, and after a brief knock on the antique door, stepped into a beautiful French countryesque-inspired boutique salon.

Hiro took us on a tour of his very special one-man salon, dedicated to the sate-of-the-art technology for the Yuko Hair Straightening System, along with coloring and scalp massage. The final result? Hair that is straight (not damaged), healthy and shiny.

The Japanese, via Beverly Hills, transplant believes firmly in the lost art of customer satisfaction and showing clients how to recreate that just-walked-out-of-the-salon look at home.

Hiro comes with tremendous salon cred. He studied under the founder of the Yuko Hair Straightening System, Yuko Yamashita, in Japan in 1995. He brought the Yuko system to the US in 1999, teaching on behalf of the company in Beverly Hills and throughout the US, including styling time spent in Bloomfield Hills, Michigan.


Now in Chicago, Hiro’s one-man boutique salon allows clients to have the most intimate hair care experience, which includes luxurious reclining chairs with cushioned neck pads for massaging and shampooing.



There are no televisions in this beautiful salon; just lots of magazines, good conversation and a glass of wine if you wish…after all, you are the customer.

For more on this beautiful salon and the passionate entrepreneur, be sure to check out upcoming issues of Sophisticate’s Hairstyle Guide


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