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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Nashville Star Hayden Panettiere is our March 2018 cover girl! Check out this issue to get the details on Hayden’s gorgeous golden hair and beauty tips.


MINI MAGAZINE Mini-Magazine-home

Take a first look at 2018’s best trendy makeovers!


Hot Hair Hot-Hair-home

Check out this season’s hottest cuts & colors from Italy!


Star Hairstyles Star Style

Your favorite star’s show off their gorgeous coifs!


Free Swag Free Swag!

We are giving away over $7,000 in free products this issue! Check out our Big Beauty Giveaway in the March 2018 issue to win.


Beauty Beat Beauty-Blog-home

Get these hot new products for all your beauty needs! Try something new today!


Birds Of Paradise /wp-content/uploads/2017/12/8.jpg

Aveda is making a difference with its latest philanthropic campaign with the National Audubon Society and Bird Life International.

   

Hiro Salon


SALON HIRO
Chicago, Illinois

Just off Michigan Avenue tucked away in a trendy brownstone is Salon Hiro—owned by, you guessed it!—renowned Japanese stylist, Hiro.

We walked up the steps to the top floor, and after a brief knock on the antique door, stepped into a beautiful French countryesque-inspired boutique salon.

Hiro took us on a tour of his very special one-man salon, dedicated to the sate-of-the-art technology for the Yuko Hair Straightening System, along with coloring and scalp massage. The final result? Hair that is straight (not damaged), healthy and shiny.

The Japanese, via Beverly Hills, transplant believes firmly in the lost art of customer satisfaction and showing clients how to recreate that just-walked-out-of-the-salon look at home.

Hiro comes with tremendous salon cred. He studied under the founder of the Yuko Hair Straightening System, Yuko Yamashita, in Japan in 1995. He brought the Yuko system to the US in 1999, teaching on behalf of the company in Beverly Hills and throughout the US, including styling time spent in Bloomfield Hills, Michigan.

 

Now in Chicago, Hiro’s one-man boutique salon allows clients to have the most intimate hair care experience, which includes luxurious reclining chairs with cushioned neck pads for massaging and shampooing.

 

 

There are no televisions in this beautiful salon; just lots of magazines, good conversation and a glass of wine if you wish…after all, you are the customer.

For more on this beautiful salon and the passionate entrepreneur, be sure to check out upcoming issues of Sophisticate’s Hairstyle Guide

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