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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Pop star and actress Selena Gomez graces our April/May 2018 cover this issue! Grab a copy to get more info on Selena’s favorite makeup and hair tips.

MINI MAGAZINE Mini-Magazine-home

Get inspired by your favorite celebs mane transformations!

Hot Hair Hot-Hair-home

Pastels are the hottest hues for this season!

Star Hairstyles Star Style

Check out what the stars are doing with their stunning hair!

Free Swag Free Swag!

We’re giving away over $4,000 in free beauty products this issue! Check out our Big Beauty Giveaway in the April/May 2018 issue for a chance to win.

Beauty Beat Beauty-Blog-home

Looking for the latest must have beauty products? We’ve got them right here!

Light + Bright /wp-content/uploads/2018/02/8.jpg

How to play with platinum just in time for spring.


Sophisticate’s Blog:         Sophisticate’s On The Scene

DSC02585Wherever there’s beauty, Sophisticate’s is there! Dozens of people—salon owners, stylists, friends, family and local business owners—attended the Chicago launch of Theorie, a line of hair care tools designed for salon professionals, and Sophisticate’s Hairstyle Guide was on the scene, getting all the details on the fast-growing tool brand.


Theorie’s Carrie Robinson (left) and Salon 1800 owner Helene March.

The launch was held at Salon 1800, an upscale, modern salon located in Chicago’s Lincoln Park neighborhood. The sleek space was filled with attendees excited to learn more about the product line’s tools and participate in product demonstrations.

Theorie launched in February, selling only to the trade through distribution channels. The brand then made an appearance at 2013 Cosmoprof, which was held in Las Vegas, NV, in July. “We hit the ground running. They were literally in line waiting for us at that show,” says Carrie Robinson, Vice President of Sales for Theorie. “It’s been insane.”


On display at the launch were Theorie’s SAGA Touch flat irons, 4 in One Digital Curling System and SAGA 3100 Hair Dryer, all of which feature smart, innovative designs and incorporate breakthrough technology.

DSC02583“We brainstorm. We’re a small company, so we really pay attention,” says Robinson. “We asked a lot of smart questions from a lot of smart stylists like ‘What’s the first thing that goes on your iron?’ [They responded] ‘When you set it down when it’s hot, it melts the cord.’ So what did we do? Heat-resistant textile cords that are 11 feet vs. nine, so they’re crafty for moving around the chair.”


Robinson says they also wanted to incorporate fashion into the tools’ designs. “We wanted to be the Tom Ford of tools in our industry,” she says of the sleek designs and packaging. “Beauty meets fashion…it’s all about those two coming together.”


Theorie, which is based in Fort Lauderdale, FL, is growing rapidly. If you’re interested in finding out more details about the pro tools, check out online. “We’re having fun. We’re on a great ride,” says Robinson. “It’s been a whirlwind.”    



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