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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Rachel Bilson is back on primetime and in one of our favorite television shows, Nashville! Check her out in the October 2017 issue.


MINI HAIR MAGAZINE Mini-Magazine-home

Get inspired with our celebrity summer style guide!


Hot Hair Hot-Hair-home

Bring on the chic cuts and choppy layers all the way from France!


Star Hairstyles Star Style

Sexy summer star styles compiled just for you!


Free Swag Free Swag!

We have over $5,800 worth of products to give away! Make sure you get yours!


Beauty Beat Beauty-Blog-home

Check out our top beauty picks and grab yours today. Your next beauty must have is here!


HAIRSTAR SPOTLIGHT – Guy Tang /wp-content/uploads/2017/06/8.jpg

Sophisticate’s Hairstyle Guide got to talk to hair artist Guy Tang!

   

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5 HAIRCOLOR MYTHS—FACT OR FICTION?


haircolor myths

Confused about haircolor? Global Redken Artist Sean Godard weighs in on some of the most popular haircolor myths to set the record straight. (Don’t know Godard’s work? That’s his gorgeous pink hue above, on model Chloe Norgaard!)

HAIR MYTH #1: “COLORING YOUR HAIR WILL LEAVE YOUR STRANDS DRY AND BRITTLE.”
Godard: Fiction! Colored hair has more shine and condition compared to uncolored strands. Generally, the only color that will make your hair feel dry and brittle is when using a lightener to strip the color.

HAIR MYTH #2: “CONSTANT HAIRCOLORING STRIPS AWAY SHINE.”
Godard: Fiction! Constantly coloring hair the same shade over time leaves the hair shiny and reflective. This is why Redken’s Shades EQ, a demi-permanent haircolor that delivers color, shine, and condition, is our best friend.

HAIR MYTH #3: “COLOR PROTECTING SHAMPOOS DON’T REALLY DO ANYTHING.”
Godard: Fiction! Do a swatch test using color-protective versus non-color protective shampoos and the results will be apparent. The UV filters and ceramides found in the shampoo’s formula are crucial for color protection.

HAIR MYTH #4: “HAIRCOLOR ADHERES BETTER TO FRESHLY WASHED HAIR.”
Godard: Fact! Let’s kill the myth that dirty hair is better. Fresh hair will color better with more even results, better gray coverage and increased longevity. “Dirty” hair is only good if you are going to be doing a global lightening with lightener. The natural oils will help protect the scalp from being agitated from the lightener.

HAIR MYTH #5: “IF YOU WASH YOUR HAIR WITHIN 24 HOURS OF COLORING, THE HAIRCOLOR WILL FADE DRASTICALLY.”
Godard: Fiction! Once the color reaches its maximum processing time, the chemical process stops, and yes, with continued shampooing it will eventually fade, but there will be no difference between waiting three hours or waiting 24 hours post-service.

Photo: Instagram.com/@seangodard.

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