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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Jennifer Lopez has been in the game for a while and shows no signs of slowing down. The World Of Dance judge and Shades Of Blue star never misses a style beat! Check out her best Instagram looks and hair secrets in this issue.


MINI MAGAZINE Mini-Magazine-home

Get the tea on the hottest looks for the New Year in “Sophisticate’s Hair Trends 2019” featuring our favorite celebs and our favorite hairstylists!!


Hot Hair Hot-Hair-home

Get into these edgy cuts and colors from the styling team at Rokk Ebony in Melbourne, Australia!


Star Hairstyles Star Style

Pop princess Halsey is no stranger to a great hairstyle. From blonde to brunette, the singer looks fabulous!


Free Swag Free Swag!

Check out this issue’s “Big Beauty Giveaway” and enter to win one of our fabulous beauty prizes! We’re giving away over $7,000 in the latest beauty must haves in the October 2018 issue.


Beauty Beat Beauty-Blog-home

Get the latest in what’s hot in the beauty sphere right now. Be in the know of the best hair and beauty items you need to look and feel fabulous!


MAMMA MIA! /wp-content/uploads/2018/07/81.jpg

Get the rundown on the new Mama Mia! Here We Go Again movie and all of the fabulous manes that appear in it!

   

5 HAIRCOLOR MYTHS—FACT OR FICTION?


haircolor myths

Confused about haircolor? Global Redken Artist Sean Godard weighs in on some of the most popular haircolor myths to set the record straight. (Don’t know Godard’s work? That’s his gorgeous pink hue above, on model Chloe Norgaard!)

HAIR MYTH #1: “COLORING YOUR HAIR WILL LEAVE YOUR STRANDS DRY AND BRITTLE.”
Godard: Fiction! Colored hair has more shine and condition compared to uncolored strands. Generally, the only color that will make your hair feel dry and brittle is when using a lightener to strip the color.

HAIR MYTH #2: “CONSTANT HAIRCOLORING STRIPS AWAY SHINE.”
Godard: Fiction! Constantly coloring hair the same shade over time leaves the hair shiny and reflective. This is why Redken’s Shades EQ, a demi-permanent haircolor that delivers color, shine, and condition, is our best friend.

HAIR MYTH #3: “COLOR PROTECTING SHAMPOOS DON’T REALLY DO ANYTHING.”
Godard: Fiction! Do a swatch test using color-protective versus non-color protective shampoos and the results will be apparent. The UV filters and ceramides found in the shampoo’s formula are crucial for color protection.

HAIR MYTH #4: “HAIRCOLOR ADHERES BETTER TO FRESHLY WASHED HAIR.”
Godard: Fact! Let’s kill the myth that dirty hair is better. Fresh hair will color better with more even results, better gray coverage and increased longevity. “Dirty” hair is only good if you are going to be doing a global lightening with lightener. The natural oils will help protect the scalp from being agitated from the lightener.

HAIR MYTH #5: “IF YOU WASH YOUR HAIR WITHIN 24 HOURS OF COLORING, THE HAIRCOLOR WILL FADE DRASTICALLY.”
Godard: Fiction! Once the color reaches its maximum processing time, the chemical process stops, and yes, with continued shampooing it will eventually fade, but there will be no difference between waiting three hours or waiting 24 hours post-service.

Photo: Instagram.com/@seangodard.

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