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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Nashville Star Hayden Panettiere is our March 2018 cover girl! Check out this issue to get the details on Hayden’s gorgeous golden hair and beauty tips.


MINI MAGAZINE Mini-Magazine-home

Take a first look at 2018’s best trendy makeovers!


Hot Hair Hot-Hair-home

Check out this season’s hottest cuts & colors from Italy!


Star Hairstyles Star Style

Your favorite star’s show off their gorgeous coifs!


Free Swag Free Swag!

We are giving away over $7,000 in free products this issue! Check out our Big Beauty Giveaway in the March 2018 issue to win.


Beauty Beat Beauty-Blog-home

Get these hot new products for all your beauty needs! Try something new today!


Birds Of Paradise /wp-content/uploads/2017/12/8.jpg

Aveda is making a difference with its latest philanthropic campaign with the National Audubon Society and Bird Life International.

   

5 HAIRCOLOR MYTHS—FACT OR FICTION?


haircolor myths

Confused about haircolor? Global Redken Artist Sean Godard weighs in on some of the most popular haircolor myths to set the record straight. (Don’t know Godard’s work? That’s his gorgeous pink hue above, on model Chloe Norgaard!)

HAIR MYTH #1: “COLORING YOUR HAIR WILL LEAVE YOUR STRANDS DRY AND BRITTLE.”
Godard: Fiction! Colored hair has more shine and condition compared to uncolored strands. Generally, the only color that will make your hair feel dry and brittle is when using a lightener to strip the color.

HAIR MYTH #2: “CONSTANT HAIRCOLORING STRIPS AWAY SHINE.”
Godard: Fiction! Constantly coloring hair the same shade over time leaves the hair shiny and reflective. This is why Redken’s Shades EQ, a demi-permanent haircolor that delivers color, shine, and condition, is our best friend.

HAIR MYTH #3: “COLOR PROTECTING SHAMPOOS DON’T REALLY DO ANYTHING.”
Godard: Fiction! Do a swatch test using color-protective versus non-color protective shampoos and the results will be apparent. The UV filters and ceramides found in the shampoo’s formula are crucial for color protection.

HAIR MYTH #4: “HAIRCOLOR ADHERES BETTER TO FRESHLY WASHED HAIR.”
Godard: Fact! Let’s kill the myth that dirty hair is better. Fresh hair will color better with more even results, better gray coverage and increased longevity. “Dirty” hair is only good if you are going to be doing a global lightening with lightener. The natural oils will help protect the scalp from being agitated from the lightener.

HAIR MYTH #5: “IF YOU WASH YOUR HAIR WITHIN 24 HOURS OF COLORING, THE HAIRCOLOR WILL FADE DRASTICALLY.”
Godard: Fiction! Once the color reaches its maximum processing time, the chemical process stops, and yes, with continued shampooing it will eventually fade, but there will be no difference between waiting three hours or waiting 24 hours post-service.

Photo: Instagram.com/@seangodard.

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