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Contents: What's Inside This Issue

Cover Girl cover-girl-home

America’s sweetheart Taylor Swift is gracing our February 2018 cover! We have all of the pop star’s best mane moves and beauty secrets right in this issue.


MINI HAIR MAGAZINE Mini-Magazine-home

Check out these glamourous before and after hair makeovers!


Celebrity Beauty Hot-Hair-home

Sophisticate’s got to chat with Fox-TV Star’s Brittany O’Grady!


Star Hairstyles Star Style

Bring in the holidays with hair inspirations from your favorite celebs!


Free Swag Free Swag!

Win some free products from our Holiday Glamapalooza Big Beauty Giveaway! Give the gift of beauty swag this year.


Beauty Beat Beauty-Blog-home

We have some of the top products you need to bring with you into the new year! Check them out!


Night Spell Nails /wp-content/uploads/2017/10/8.jpg

Take a look at this season’s hottest nail colors with CND’s Night Spell collection!

   

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5 HAIRCOLOR MYTHS—FACT OR FICTION?


haircolor myths

Confused about haircolor? Global Redken Artist Sean Godard weighs in on some of the most popular haircolor myths to set the record straight. (Don’t know Godard’s work? That’s his gorgeous pink hue above, on model Chloe Norgaard!)

HAIR MYTH #1: “COLORING YOUR HAIR WILL LEAVE YOUR STRANDS DRY AND BRITTLE.”
Godard: Fiction! Colored hair has more shine and condition compared to uncolored strands. Generally, the only color that will make your hair feel dry and brittle is when using a lightener to strip the color.

HAIR MYTH #2: “CONSTANT HAIRCOLORING STRIPS AWAY SHINE.”
Godard: Fiction! Constantly coloring hair the same shade over time leaves the hair shiny and reflective. This is why Redken’s Shades EQ, a demi-permanent haircolor that delivers color, shine, and condition, is our best friend.

HAIR MYTH #3: “COLOR PROTECTING SHAMPOOS DON’T REALLY DO ANYTHING.”
Godard: Fiction! Do a swatch test using color-protective versus non-color protective shampoos and the results will be apparent. The UV filters and ceramides found in the shampoo’s formula are crucial for color protection.

HAIR MYTH #4: “HAIRCOLOR ADHERES BETTER TO FRESHLY WASHED HAIR.”
Godard: Fact! Let’s kill the myth that dirty hair is better. Fresh hair will color better with more even results, better gray coverage and increased longevity. “Dirty” hair is only good if you are going to be doing a global lightening with lightener. The natural oils will help protect the scalp from being agitated from the lightener.

HAIR MYTH #5: “IF YOU WASH YOUR HAIR WITHIN 24 HOURS OF COLORING, THE HAIRCOLOR WILL FADE DRASTICALLY.”
Godard: Fiction! Once the color reaches its maximum processing time, the chemical process stops, and yes, with continued shampooing it will eventually fade, but there will be no difference between waiting three hours or waiting 24 hours post-service.

Photo: Instagram.com/@seangodard.

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