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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Dancing With The Star’s Julianne Hough graces the cover of our August 2018 issue! The professional dancer is one of our favorite blondes and now redheads to look to for hair inspiration.


MINI MAGAZINE Mini-Magazine-home

Check out our special 10-page mini magazine to see which celebs made our “40 Fierce Star Styles” list!.


Hot Hair Hot-Hair-home

Standout with vivid pastel haircolor this fall with these stunning styles by Rocky Vitelli.


Star Hairstyles Star Style

Take a look at the hottest hairstyles the stars are wearing this season!


Free Swag Free Swag!

This issue Sophisticate’s is giving away over $4,000 of the latest and greatest beauty products and tools in our August 2018 issue. Enter the Big Beauty Giveaway for a chance to win!


Beauty Beat Beauty-Blog-home

Get to know the hottest beauty products and tools out right now. Run out and grab yours today!


KELSEA BALLERINI /wp-content/uploads/2018/05/8.png

Sophisticate’s got to talk to Grammy-nominated country singer Kelsea Ballerini. Check out our interview to find out Kelsea’s favorite hairstyles and what products and tools she swears by.

   

5 HAIRCOLOR MYTHS—FACT OR FICTION?


haircolor myths

Confused about haircolor? Global Redken Artist Sean Godard weighs in on some of the most popular haircolor myths to set the record straight. (Don’t know Godard’s work? That’s his gorgeous pink hue above, on model Chloe Norgaard!)

HAIR MYTH #1: “COLORING YOUR HAIR WILL LEAVE YOUR STRANDS DRY AND BRITTLE.”
Godard: Fiction! Colored hair has more shine and condition compared to uncolored strands. Generally, the only color that will make your hair feel dry and brittle is when using a lightener to strip the color.

HAIR MYTH #2: “CONSTANT HAIRCOLORING STRIPS AWAY SHINE.”
Godard: Fiction! Constantly coloring hair the same shade over time leaves the hair shiny and reflective. This is why Redken’s Shades EQ, a demi-permanent haircolor that delivers color, shine, and condition, is our best friend.

HAIR MYTH #3: “COLOR PROTECTING SHAMPOOS DON’T REALLY DO ANYTHING.”
Godard: Fiction! Do a swatch test using color-protective versus non-color protective shampoos and the results will be apparent. The UV filters and ceramides found in the shampoo’s formula are crucial for color protection.

HAIR MYTH #4: “HAIRCOLOR ADHERES BETTER TO FRESHLY WASHED HAIR.”
Godard: Fact! Let’s kill the myth that dirty hair is better. Fresh hair will color better with more even results, better gray coverage and increased longevity. “Dirty” hair is only good if you are going to be doing a global lightening with lightener. The natural oils will help protect the scalp from being agitated from the lightener.

HAIR MYTH #5: “IF YOU WASH YOUR HAIR WITHIN 24 HOURS OF COLORING, THE HAIRCOLOR WILL FADE DRASTICALLY.”
Godard: Fiction! Once the color reaches its maximum processing time, the chemical process stops, and yes, with continued shampooing it will eventually fade, but there will be no difference between waiting three hours or waiting 24 hours post-service.

Photo: Instagram.com/@seangodard.

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