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Contents: What's Inside This Issue

Cover Girl cover-girl-home

It’s easy to see why Carrie Underwood continues to reign supreme on the country and pop charts. Get her favorite beauty tips and find out the secret to her silky mane!


MINI MAGAZINE Mini-Magazine-home

If you’ve been dreaming of doing the big chop, let this guide be your inspiration!


Hot Hair Hot-Hair-home

There’s no time like the present to totally transform your hair. We have winter 2019’s statement styles you’ve been dreaming of.


Star Hairstyles Star Style

You don’t have to go to a celebrity salon to steal the looks of your favorite stars. See 2019’s hottest styles in our March 2019 issue.


Free Swag Free Swag!

Winter can be so cold and dreary, so perk up by entering to win in our “Big Beauty Giveaway”. With over $9,000 worth of amazing products, styling tools and accessories, there’s guaranteed to be something wonderful to get you through to spring.


Beauty Beat Beauty-Blog-home

Sophisticate’s Hairstyle Guide is always on the pulse on what’s hot in beauty right now. We know what you need to freshen up your beauty regimen while staying on trend.


Rose Gold /wp-content/uploads/2018/12/8.jpg

If there is one color that has completely taken over the beauty and fashion world, it has to be rose gold…

   

HOT TOOLS, COLD WEATHER


hot tools

Evo’s International Creative Director, Lauren McCowan, offers advice and tips on how to manage and use hot tools during the upcoming winter months…

 The most important thing when using hot tools on the hair is making sure you have a good base to start on. Using a good shampoo and conditioner to build moisture and strength in your hair is the most important step. You need to fill in the gaps in the hair’s health and then use your hot tools to seal that in. It will make your style last longer and give better shine and quality hair. Ritual Salvation Shampoo and Conditioner from Evo have a repair and hydration factor as well as a UV/UVB factor without being heavy or greasy.

→ Once the hair is prepped, a good leave-in conditioner will create an even porosity and also an extra layer of moisture to counteract against the heat. A heat protector is also a must—try Evo’s Icon Welder.

 One of the major mistakes that women make when using hot tools is to spray the section with hairspray before putting a hot tool on it. Hairspray contains alcohol in its formulation and when you apply heat over a layer of hairspray it dries the hair out even more and can create static as well as causing curls to drop.

→ When the hair is dried out, it will attract what it needs on a base moisture level from the atmosphere around it—hence the reason hair that has had too much heat applied to it “drops out.” By building a good foundation with product and using your tools on moderate to medium temperature, you will essentially “seal” the moisture in the hair and your hair will look better and last longer.

 

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