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Cover Girl

Taylor Swift is back and we just can’t calm down about it.

Mini Magazine

Star-approved styles to inspire your next look.

Hot Hair

Read up on what’s trending in color, products, styling and more.

Star Hairstyles

Try out a new look inspired by your favorite celeb!.

Free Swag

Snag these products while you can, they’re so fresh and so FREE.

Beauty Beat

Renew your routine with these amazing new products..

America’s Beauty Show

An exclusive look inside America’s Beauty Show!



Aveda Guest Artist Jon Reyman, of Spoke & Weal salons and Aveda Global Artistic Director/Makeup Janell Gleason created a fab beauty look for Fall/Winter 2019 at the recent NY fashion shows. Jon went with a hairstyle he called a “a modern take on the classic French twist” for Chiara Boni’s elegant and chic Fall/Winter 2019 fashion show. “I was really inspired by the silhouettes in this collection,” he explains…and “love the idea of ‘old becoming new’ again and the modernized French twist is a beautiful way to portray that.”

The models shown here had hair pulled back into updos with lots of volume. Jon used Aveda Volumizing Tonic and Thickening Tonic to pre hair and blow dry for added volume. Aveda Air Control and control Force hair sprays held the looks in place. Love? We sure do…so pretty!

Beauty Changes Lives

Sophisticates on the Scene