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Contents: What's Inside This Issue

Cover Girl cover-girl-home

America’s sweetheart Taylor Swift is gracing our February 2018 cover! We have all of the pop star’s best mane moves and beauty secrets right in this issue.


MINI MAGAZINE Mini-Magazine-home

Check out these glamourous before and after hair makeovers!


Celebrity Beauty Hot-Hair-home

Sophisticate’s got to chat with Fox-TV Star’s Brittany O’Grady!


Star Hairstyles Star Style

Bring in the holidays with hair inspirations from your favorite celebs!


Free Swag Free Swag!

Win some free products from our Holiday Glamapalooza Big Beauty Giveaway! Give the gift of beauty swag this year.


Beauty Beat Beauty-Blog-home

We have some of the top products you need to bring with you into the new year! Check them out!


Night Spell Nails /wp-content/uploads/2017/10/8.jpg

Take a look at this season’s hottest nail colors with CND’s Night Spell collection!

   

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7 Must-Knows About Your Split Ends


 

Split ends—everybody gets them. Nobody wants them. Eufora International’s Creative Director and Celebrity Hairstylist Philip Carreon shares his go-to guide for how to beat split ends…

1. Yes, trims do help!
“It is true that once a hair splits on the ends the best cure is to trim the hair just above the split end. The split can move up the shaft making the hair weak and vulnerable if you don’t get to it in time. The splits can progress all the way up your entire hair length.”

split ends 2

Philip Carreon

2. No, trims don’t have to mean lost length.
“There are many ways to trim without taking off length. Don’t hold on to dead length that is only going to get worse. Remember; giving wellness to a dead man doesn’t bring him life back! Trimming smaller bits more often will keep your hair growing and healthy. It only takes a few weeks past your 5-6 week trim to start more splitting.”

3. Strengthen carefully.
“There are important things to know about strengthening your hair. Too much strengthening without a good balance of moisture can work against your goal to reduce split ends. Preventing splits in the first place is a must!”

4. Start your care at home. 
“Preventing split ends is your best recourse, so make sure you are using products that take care of your hair in between visits to the salon. Use a leave-in repair treatment, like Eufora’s Beautifying Elixirs Leave-in Repair Treatment, and spray directly on freshly washed ends before any other styling product. Use a hair masque once a week until you see improvement. Look for masks that contain vegetable proteins and amino acids that will boost the strength of your hair immediately, or a host of wellness essential oils loaded with antioxidants that will moisturize and soften the hair (try Eufora’s Beautifying Elixirs Moisture Masque). Remember–the longer you leave it in, the better!” 

5. Use more TLC if you color your hair. 
“Hand-painted bleach and high-lift color is so popular, and can leave the ends of the hair the lightest and the most damaged. Keep in mind, the ends of our hair are already the oldest hair and the most fragile.”

6. Use the right products.
“The most effective results come with a complete regime of a quality shampoo and conditioner, whether using for limp/flat hair or normal/coarse textures. Both will gently cleanse and rejuvenate the hair giving you a perfect balance of strength and moisture. I always recommend using a salon professional brand, like Eufora, because it comes with a recommendation from your stylist who can choose the shampoo and conditioner that is best for your hair type.”

7. You can disguise split ends.
“As a cosmetic styling fix, you can use a small amount of styling glaze to calm over fried hair and help to seal down static and flyaway ends. Work a small amount through towel-dried, clean hair prior to styling. After styling, from a distance, spray a shine mist to finished hair to add shine and reduce flyaway ends.”

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