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Contents: What's Inside This Issue

Cover Girl cover-girl-home

For our 40th Anniversary issue it was unanimous between Sophisticate’s and our reader’s that social media’s favorite beauty icon, Kim Kardashian West, would be our cover girl!


MINI MAGAZINE Mini-Magazine-home

You guys voted for your favorite “Style Icons” and the results are in! See who made the cut in the issue.


Hot Hair Hot-Hair-home

Take a peak at the “40 Best looks” that we’ve feature in this year’s issues of Sophisticate’s Hairstyle Guide!


Star Hairstyles Star Style

Get inspired by our compilation of “40 Great Star Looks” just for you!


Free Swag Free Swag!

FREE SWAG
For our 40th Anniversary we’re giving away over $7,000 worth of fabulous hair and beauty products in our “Big Beauty Giveaway”. Enter and get a chance to win some of the most coveted beauty merch in our November 2018 issue.


Beauty Beat Beauty-Blog-home

Sophisticate’s is always on the pulse on what’s hot in beauty right now. We’ve curated some of this month’s must-have products just for you!


LINDA EVANGELISTA /wp-content/uploads/2018/07/8.jpg

‘90s Supermodel, style icon and the queen of the short cut, Linda Evangelista influenced an entire generation before the Gigi & Bella Hadid’s of today. Get the issue to see some of Linda’s best mane transformations over the years!

   

Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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