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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Kylie Jenner is a hair trendsetter and style icon! Grab our October 2017 issue to see all her best mane moves!


MINI HAIR MAGAZINE Mini-Magazine-home

Check out these chic and stylish hair trends for 2018!


Hot Hair Hot-Hair-home

Meet the winning stylists from Aveda’s Instagram Challenge!!


Star Hairstyles Star Style

Get inspired by the hottest summer styles from your favorite celebs!


Free Swag Free Swag!

We’re giving away over $8,000 in fabulous beauty products! Go grab yours now!


Beauty Beat Beauty-Blog-home

Check out our top beauty picks and grab yours today. Your next beauty must have is here!


Low-Key Waves /wp-content/uploads/2017/07/8.png

Waves are always in style and JCPenney Salon has you covered on how to style them!

   

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Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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