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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Pop star and actress Selena Gomez graces our April/May 2018 cover this issue! Grab a copy to get more info on Selena’s favorite makeup and hair tips.

MINI MAGAZINE Mini-Magazine-home

Get inspired by your favorite celebs mane transformations!

Hot Hair Hot-Hair-home

Pastels are the hottest hues for this season!

Star Hairstyles Star Style

Check out what the stars are doing with their stunning hair!

Free Swag Free Swag!

We’re giving away over $4,000 in free beauty products this issue! Check out our Big Beauty Giveaway in the April/May 2018 issue for a chance to win.

Beauty Beat Beauty-Blog-home

Looking for the latest must have beauty products? We’ve got them right here!

Light + Bright /wp-content/uploads/2018/02/8.jpg

How to play with platinum just in time for spring.


Pony Up!

pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.


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