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Contents: What's Inside This Issue

Cover Girl cover-girl-home

It’s easy to see why Carrie Underwood continues to reign supreme on the country and pop charts. Get her favorite beauty tips and find out the secret to her silky mane!


MINI MAGAZINE Mini-Magazine-home

If you’ve been dreaming of doing the big chop, let this guide be your inspiration!


Hot Hair Hot-Hair-home

There’s no time like the present to totally transform your hair. We have winter 2019’s statement styles you’ve been dreaming of.


Star Hairstyles Star Style

You don’t have to go to a celebrity salon to steal the looks of your favorite stars. See 2019’s hottest styles in our March 2019 issue.


Free Swag Free Swag!

Winter can be so cold and dreary, so perk up by entering to win in our “Big Beauty Giveaway”. With over $9,000 worth of amazing products, styling tools and accessories, there’s guaranteed to be something wonderful to get you through to spring.


Beauty Beat Beauty-Blog-home

Sophisticate’s Hairstyle Guide is always on the pulse on what’s hot in beauty right now. We know what you need to freshen up your beauty regimen while staying on trend.


Rose Gold /wp-content/uploads/2018/12/8.jpg

If there is one color that has completely taken over the beauty and fashion world, it has to be rose gold…

   

Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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