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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Highest-paid model Kendall Jenner is no stranger to the beauty world! Check out our cover girl’s best looks, hottest hairstyles and her makeup musts.


MINI MAGAZINE Mini-Magazine-home

See top-celebrities coifs in our Celebrity Glamour Hair Guide!


Hot Hair Hot-Hair-home

Get inspired to go bold with some serious color inspiration!


Star Hairstyles Star Style

The stars have definitely turned up the style notch!


Free Swag Free Swag!

This might be our most epic beauty giveaway yet! Check out our big beauty giveaway, on stands now in the February 2019 issue.


Beauty Beat Beauty-Blog-home

Wondering which products to test out? We’ve got what you need to start your new beauty routine off right!


Magical Holiday Looks /wp-content/uploads/2018/11/8.jpg

This holiday season, the right hair accessory can mean the difference between a look that’s naughty or nice—pick which one you want to be in our latest issue!

   

Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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