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Contents: What's Inside This Issue

Cover Girl cover-girl-home

America’s sweetheart Taylor Swift is gracing our February 2018 cover! We have all of the pop star’s best mane moves and beauty secrets right in this issue.


MINI HAIR MAGAZINE Mini-Magazine-home

Check out these glamourous before and after hair makeovers!


Celebrity Beauty Hot-Hair-home

Sophisticate’s got to chat with Fox-TV Star’s Brittany O’Grady!


Star Hairstyles Star Style

Bring in the holidays with hair inspirations from your favorite celebs!


Free Swag Free Swag!

Win some free products from our Holiday Glamapalooza Big Beauty Giveaway! Give the gift of beauty swag this year.


Beauty Beat Beauty-Blog-home

We have some of the top products you need to bring with you into the new year! Check them out!


Night Spell Nails /wp-content/uploads/2017/10/8.jpg

Take a look at this season’s hottest nail colors with CND’s Night Spell collection!

   

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Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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