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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Carrie Underwood is a hair trendsetter and style icon! Grab our November 2017 issue to see all her best mane moves!


MINI HAIR MAGAZINE Mini-Magazine-home

See how our favorite style icons where their hair and get inspired for 2018!


Hot Hair Hot-Hair-home

Check out the hottest boho-chic manes for 2018!


Star Hairstyles Star Style

Jump into the glamourous wave trend like your favorite stars!


Free Swag Free Swag!

Were giving away over $10,000 in must-have beauty products for our 39th anniversary! Try your luck!


Beauty Beat Beauty-Blog-home

We have some of the hottest products of 2017 in this issue. Get yours today!


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Sophisticate’s is celebrating our 39th anniversary! Check out our favorite covers!

   

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Pony Up!


pony up

Braids seem to be all the rage–but hold the style phone! Not to be outdone, Wella Professionals Global Creative Director Eugene Souleiman has upped the style power of the ponytail during a recent runway show. “We came up with a tribal techno style with intricate angular features and graphic shapes. It’s strong and glossy, but at the same time it’s also very playful,” shares Souleiman. “I loved the idea of creating a braid, without braiding. Instead of the usual plaits, we’re tying the hair in very tight, angular sections to the head.” Ponytails!

Here’s the how-to…

1.   Create a wide zigzag shape parting, and separate hair into four sections.

2.   Apply Wella Professionals EIMI Stay Firm to hair to add shine, gloss and texture.

3.   Start with the first section and tightly tie hair to the head at approx. 1 inch wide intervals, creating a ‘no-braid braid’ effect and leaving the ends loose, like a ponytail. Repeat for each zigzag section.

4.   Spray Wella Professionals LuxeOil Light Oil Shine Spray to the lengths of the hair and use ribbons to bind the base of each tail.

5. To finish the look, apply Wella Professionals EIMI Sculpt Force onto the hair for maximum shine and gloss.

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