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Cover Girl

Taylor Swift is back and we just can’t calm down about it.

Mini Magazine

Star-approved styles to inspire your next look.

Hot Hair

Read up on what’s trending in color, products, styling and more.

Star Hairstyles

Try out a new look inspired by your favorite celeb!.

Free Swag

Snag these products while you can, they’re so fresh and so FREE.

Beauty Beat

Renew your routine with these amazing new products..

America’s Beauty Show

An exclusive look inside America’s Beauty Show!



Loving this bold and bright color work by Sabrina Smith, Design Stylist at JCPenney Salon in Arizona. The overall hue is a vivid blood orange combined with red and dark pink, with slices of blue, lime, lemon, rose and lilac woven through. It’s a gorgeous color combo we can’t stop starting at.


Beauty Changes Lives

Sophisticates on the Scene