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Contents: What's Inside This Issue

Cover Girl cover-girl-home

For our 40th Anniversary issue it was unanimous between Sophisticate’s and our reader’s that social media’s favorite beauty icon, Kim Kardashian West, would be our cover girl!


MINI MAGAZINE Mini-Magazine-home

You guys voted for your favorite “Style Icons” and the results are in! See who made the cut in the issue.


Hot Hair Hot-Hair-home

Take a peak at the “40 Best looks” that we’ve feature in this year’s issues of Sophisticate’s Hairstyle Guide!


Star Hairstyles Star Style

Get inspired by our compilation of “40 Great Star Looks” just for you!


Free Swag Free Swag!

FREE SWAG
For our 40th Anniversary we’re giving away over $7,000 worth of fabulous hair and beauty products in our “Big Beauty Giveaway”. Enter and get a chance to win some of the most coveted beauty merch in our November 2018 issue.


Beauty Beat Beauty-Blog-home

Sophisticate’s is always on the pulse on what’s hot in beauty right now. We’ve curated some of this month’s must-have products just for you!


LINDA EVANGELISTA /wp-content/uploads/2018/07/8.jpg

‘90s Supermodel, style icon and the queen of the short cut, Linda Evangelista influenced an entire generation before the Gigi & Bella Hadid’s of today. Get the issue to see some of Linda’s best mane transformations over the years!

   

4 Reasons Your Blonde Hair Could Be Turning Yellow


Pro Advice From The Mane Experts At Matrix!

1. Natural Underlying Pigment
If you have blonde hair: You are familiar with the term gloss or glaze (aka the step 2 of your coloring service). When hair is lightened, an underlining pigment of pale yellow exposed in the hair that’s often “controlled” with a gloss or in-salon treatment. If you are stretching your time in between visits, you may find that your hair starts to turn a yellow tone. This is likely because you are overdue for a color treatment.

What you can do in the meantime, aside from incorporating purple shampoo into your cleansing routine, be sure to use a shampoo for color treated hair like Biolage R.A.W. Color Care to help maintain your gloss between services.

If you have white hair: Sometimes when hair loses melanin (i.e pigment) and turns white or gray, there’s still a residual tone of yellow left in the hair. This can leave hair looking dull and drab. Purple shampoo can help over time but for a lasting impact, request silver highlights or gloss in the salon.

2. The Environment Can Cause Damage to Hair Color
Pollution, smoke, chlorine from swimming can all contribute to yellow tones in the hair. Wear hats to prevent sun damage and protect your hair from environmental pollution. If you are a swimmer, opt for a swim cap. Be mindful that even your shower H2o can create mineral deposits of high iron. Install a water-filtering shower head to ban chemicals out of your water.

3. Hair Color Damage Caused by Styling Products and Tools
Shampoos, conditioners, hair sprays, waxes, aerosols, etc. can leave a yellowish deposit on the hair. Even applying too much heat from a hot tool can create a yellowish tone. Always use a heat protectant spray when styling like Style Link Heat Buffer or primer like Biolage R.A.W. heat Styling Primer and invest in good hot tools that won’t damage your hair during use.

To balance this type of yellow pigment, first use a clarifying shampoo to remove yellow tone and then graduate to purple shampoo.

4. Health & Diet
Oils from the scalp, medication, diet and health conditions can contribute to yellow tinge in white or blonde hair. If you have any concern about your health or diet and how it can be affecting your hair, be sure to reach out to a doctor.

Purple Shampoo? If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. Therefore, when using purple pigment on brassy, yellow tones it color corrects your hair’s hue restoring it to its former bright, cooler color.

If you can’t seem to keep your hair bright, purple shampoo offers a good solution to keep unwanted warmth under wraps. Matrix Total Results SOSILVER can help brighten up your blonde woes. Alternate using it with color-safe shampoos—or mix them together for less violet deposit.

Start by using once a week and build up if needed. If you start to notice a purple tone in your hair, put the purple shampoo down! Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less.

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