Wallflower Jeans’ “IT” Girl Marketing Campaign
Savannah Outen is more than just a You-Tube singing sensation—she’s also the newest “it” girl for Wallflower Jeans. Sophisticate’s scored a V.I.P pass to the shoot! Here, celebrity hairstylist and makeup artist Allan Avendaño spills the secrets…
The go-to products I used were from Number 4 High-Performance Haircare. The Thermal Styling Protection worked to keep her hair in good shape through all the blow-drying and curling.
I wrapped very small sections of hair around a ¾ inch curling iron to create waves. Then I styled it in a variety of looks. I put it half up-half down, tossed it into a messy bun, etc. The key was always to keep the look effortless.
I sprayed the finished looks with Mighty Hair Spray for a soft, flexible, brushable hold.
The top-secret trick for creating Savannah’s tousled wavy look is using Rene Furterer Naturia Dry Shampoo. It helps absorb oil and build volume. It’s an amazing product!