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Contents: What's Inside This Issue

Cover Girl cover-girl-home

For our 40th Anniversary issue it was unanimous between Sophisticate’s and our reader’s that social media’s favorite beauty icon, Kim Kardashian West, would be our cover girl!


MINI MAGAZINE Mini-Magazine-home

You guys voted for your favorite “Style Icons” and the results are in! See who made the cut in the issue.


Hot Hair Hot-Hair-home

Take a peak at the “40 Best looks” that we’ve feature in this year’s issues of Sophisticate’s Hairstyle Guide!


Star Hairstyles Star Style

Get inspired by our compilation of “40 Great Star Looks” just for you!


Free Swag Free Swag!

FREE SWAG
For our 40th Anniversary we’re giving away over $7,000 worth of fabulous hair and beauty products in our “Big Beauty Giveaway”. Enter and get a chance to win some of the most coveted beauty merch in our November 2018 issue.


Beauty Beat Beauty-Blog-home

Sophisticate’s is always on the pulse on what’s hot in beauty right now. We’ve curated some of this month’s must-have products just for you!


LINDA EVANGELISTA /wp-content/uploads/2018/07/8.jpg

‘90s Supermodel, style icon and the queen of the short cut, Linda Evangelista influenced an entire generation before the Gigi & Bella Hadid’s of today. Get the issue to see some of Linda’s best mane transformations over the years!

   

SOPHISTICATE’ BLOG: Shampoo Rules


BE0205

Have you ever considered that the way you shampoo your hair could be affecting your strands—and your styles? If not, it’s time to take note! From picking the correct shampoo for your hair type to using your palms to lather, cleansing your hair surprisingly has its own set of beauty rules! Here, Mario Russo, owner and lead stylist of Salon Mario Russo in Boston, MA, shares a few important shampoo don’ts—and trust us—these tips can truly help transform your tresses. Feel free to thank us later!

Don’t use the same shampoo year-round.
It’s important to switch your shampoo each season to prevent build-up of certain ingredients. Try looking for a new brand every three to four months. Rule of thumb: If your shampoo is clearer, it will typically cause less build-up than a shampoo that’s creamy and opaque.

Use your palms—not your fingers—to lather.
Using your fingers to shampoo your hair causes friction on your locks; they act almost as a rake on your locks, tangling hair and rubbing your strands together. Instead, use your palms to work the product through your tresses. Your palms will glide across your hair and the shampoo, causing less friction, while still getting the job done.

Don’t use a shampoo that’s not tailored to your hair type.
If you have oily hair and are not using a shampoo that treats this condiiton, you are not using the correct shampoo. You want to pick a product that targets your No. 1 hair concern or problem, so you can get the most out of your washing! Otherwise, hair can be left limp, dry or heavy and women with color-treated hair can experience fading color.

Don’t rinse out all of your conditioner.
Apply a conditioner to the mid-shaft area of your hair and work it through the ends. Let it sit on your hair for three to five minutes and instead of rinsing it all out, apply water for a 15 seconds. This will leave your hair smoother and shinier.

Don’t skimp on the water.
Before applying shampoo to your hair, make sure your locks are wet. Use the wetness of your hair to create a good lather, allowing the product to cover your hair completely. Additionally, let your hair soak up water for 15 seconds before shampooing. This will open up the hair cuticle and allow for a good cleanse.

Don’t apply shampoo to the same spot on your head every time.
If you always put your shampoo on the top of your head, chances are, your scalp is dry and pesky dandruff could be appearing. Instead, try applying the shampoo to the ends of your hair and work your way up the hair shaft.

Avoid sulfates—and cousins of sulfates!
 Sulfates, which are found in most shampoo brands, are extremely drying and damaging to your hair and scalp. Look for a shampoo that’s sulfate-free when shopping for a new shampoo.

Watch out for shower water that’s too hot.
Everyone loves a hot shower, but very warm water can leave your hair—and scalp!—dry and flakey. Opt for a lukewarm water temperature to keep your hair hydrated and healthy.

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