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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Pop star and actress Selena Gomez graces our April/May 2018 cover this issue! Grab a copy to get more info on Selena’s favorite makeup and hair tips.


MINI MAGAZINE Mini-Magazine-home

Get inspired by your favorite celebs mane transformations!


Hot Hair Hot-Hair-home

Pastels are the hottest hues for this season!


Star Hairstyles Star Style

Check out what the stars are doing with their stunning hair!


Free Swag Free Swag!

We’re giving away over $4,000 in free beauty products this issue! Check out our Big Beauty Giveaway in the April/May 2018 issue for a chance to win.


Beauty Beat Beauty-Blog-home

Looking for the latest must have beauty products? We’ve got them right here!


Light + Bright /wp-content/uploads/2018/02/8.jpg

How to play with platinum just in time for spring.

   

SOPHISTICATE’ BLOG: Shampoo Rules


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Have you ever considered that the way you shampoo your hair could be affecting your strands—and your styles? If not, it’s time to take note! From picking the correct shampoo for your hair type to using your palms to lather, cleansing your hair surprisingly has its own set of beauty rules! Here, Mario Russo, owner and lead stylist of Salon Mario Russo in Boston, MA, shares a few important shampoo don’ts—and trust us—these tips can truly help transform your tresses. Feel free to thank us later!

Don’t use the same shampoo year-round.
It’s important to switch your shampoo each season to prevent build-up of certain ingredients. Try looking for a new brand every three to four months. Rule of thumb: If your shampoo is clearer, it will typically cause less build-up than a shampoo that’s creamy and opaque.

Use your palms—not your fingers—to lather.
Using your fingers to shampoo your hair causes friction on your locks; they act almost as a rake on your locks, tangling hair and rubbing your strands together. Instead, use your palms to work the product through your tresses. Your palms will glide across your hair and the shampoo, causing less friction, while still getting the job done.

Don’t use a shampoo that’s not tailored to your hair type.
If you have oily hair and are not using a shampoo that treats this condiiton, you are not using the correct shampoo. You want to pick a product that targets your No. 1 hair concern or problem, so you can get the most out of your washing! Otherwise, hair can be left limp, dry or heavy and women with color-treated hair can experience fading color.

Don’t rinse out all of your conditioner.
Apply a conditioner to the mid-shaft area of your hair and work it through the ends. Let it sit on your hair for three to five minutes and instead of rinsing it all out, apply water for a 15 seconds. This will leave your hair smoother and shinier.

Don’t skimp on the water.
Before applying shampoo to your hair, make sure your locks are wet. Use the wetness of your hair to create a good lather, allowing the product to cover your hair completely. Additionally, let your hair soak up water for 15 seconds before shampooing. This will open up the hair cuticle and allow for a good cleanse.

Don’t apply shampoo to the same spot on your head every time.
If you always put your shampoo on the top of your head, chances are, your scalp is dry and pesky dandruff could be appearing. Instead, try applying the shampoo to the ends of your hair and work your way up the hair shaft.

Avoid sulfates—and cousins of sulfates!
 Sulfates, which are found in most shampoo brands, are extremely drying and damaging to your hair and scalp. Look for a shampoo that’s sulfate-free when shopping for a new shampoo.

Watch out for shower water that’s too hot.
Everyone loves a hot shower, but very warm water can leave your hair—and scalp!—dry and flakey. Opt for a lukewarm water temperature to keep your hair hydrated and healthy.

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