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Sophisticate’s Blog:         Runway Hair: Cool Fluidity


Screen shot 2013-03-06 at 9.00.31 AMThe hair look at the Vanessa Bruno AW 13 show in Paris was a lesson in controlled casualness. “I wanted to create a hair look that had the cleanness of minimalism yet gives the feeling of looseness and sensuality,” describes hairstylist Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals. “This is the first time I have worked for Vanessa Bruno and when we met to discuss the look we had great synergy and both wanted the same thing, something cool and uncontrived but with subtle touches of detail.”

Screen shot 2013-03-06 at 9.00.58 AMHowever, creating a hairstyle that looks this laid back and cool, takes a surprising amount of work. “It’s all about the ‘prep.’ You need to get the basics right; you need to start with hair that’s freshly washed and in great condition. Then you need a good blow dry. I used Wella Professionals Velvet Amplifier on wet hair before blow drying, it acts as a primer and helps to give a natural satin finish to the hair.”

Get the Look:
1. Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition.
Screen shot 2013-03-06 at 8.59.44 AM2. Apply Wella Professionals Velvet Amplifier Hair Primer to wet hair and blow dry with a round brush keeping the hair flat to the head
3. Create a center parting and using a fine tooth comb, comb the hair through to create a smooth finish and position behind the ear.
Screen shot 2013-03-06 at 8.59.26 AM

 

4. Release a small piece of hair on both sides of the front of the head so they fall in front of the ears.
5. Spray Wella Professionals Ocean Spritz Beach Texture Spray on the end lengths of the hair from the ear bone downwards, then gently twist the long hair and apply heat from a blow dryer with a diffuser – this will allow the hair to ‘set’ and provide a raw contrasting texture to the hair.
6. If time allows, clip the twist in place loosely for a little more texture, and release when ready.

 

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