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Cover Girl

Taylor Swift is back and we just can’t calm down about it.

Mini Magazine

Star-approved styles to inspire your next look.

Hot Hair

Read up on what’s trending in color, products, styling and more.

Star Hairstyles

Try out a new look inspired by your favorite celeb!.

Free Swag

Snag these products while you can, they’re so fresh and so FREE.

Beauty Beat

Renew your routine with these amazing new products..

America’s Beauty Show

An exclusive look inside America’s Beauty Show!


America’s Beauty Show

America’s Beauty Show
This annual event is three days of nonstop hair and beauty fabulousness. Exhibitors from around the globe celebrate multi-cultural beauty and education with seminars, displays, runway shows and photo shoots. Take a look at these moments with some our favorite brands backstage.

John Amico
Sophisticate’s Editor-in-Chief Bonnie L. Krueger, with the wonderful John Amico hair family.

Lynelle Lynch
Beauty Changes Lives’ Founding Member/President Lynelle Lynch with Beauty Changes Lives’ scholarship winner Julz Coda.

Jessica Zeinstra
Andis Company Education Manager Jessica Zeinstra Rosen showing Sophisticate’s some love!

Take a closer look at what went down backstage at America’s Beauty Show in the September 2019 issue of Sophisticate’s Hairstyle Guide.

Beauty Changes Lives

Sophisticates on the Scene