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Cover Girl

Taylor Swift is back and we just can’t calm down about it.

Mini Magazine

Star-approved styles to inspire your next look.

Hot Hair

Read up on what’s trending in color, products, styling and more.

Star Hairstyles

Try out a new look inspired by your favorite celeb!.

Free Swag

Snag these products while you can, they’re so fresh and so FREE.

Beauty Beat

Renew your routine with these amazing new products..

America’s Beauty Show

An exclusive look inside America’s Beauty Show!


Stop And Stare

This coif is simple, effortless and timeless—exactly what you’ve been looking for! Hairdresser Bayer Ameen from JCPenney Salon in El Cajon, CA, created a rich and bright brunette color that was then styled into beguiling, blended waves.


Beauty Changes Lives

Sophisticates on the Scene