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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Nashville Star Hayden Panettiere is our March 2018 cover girl! Check out this issue to get the details on Hayden’s gorgeous golden hair and beauty tips.


MINI MAGAZINE Mini-Magazine-home

Take a first look at 2018’s best trendy makeovers!


Hot Hair Hot-Hair-home

Check out this season’s hottest cuts & colors from Italy!


Star Hairstyles Star Style

Your favorite star’s show off their gorgeous coifs!


Free Swag Free Swag!

We are giving away over $7,000 in free products this issue! Check out our Big Beauty Giveaway in the March 2018 issue to win.


Beauty Beat Beauty-Blog-home

Get these hot new products for all your beauty needs! Try something new today!


Birds Of Paradise /wp-content/uploads/2017/12/8.jpg

Aveda is making a difference with its latest philanthropic campaign with the National Audubon Society and Bird Life International.

   

A STYLING TRAVEL DESTINATION!


a styling travel destination 1

What do you get when you put the new Hyatt Centric hotels together with Drybar, a premiere blow-dry bar brand? How about a hip travel experience while you’re exploring a new destination this summer? Sound good?

a styling travel destination 2

Drybar co-founder Alli Webb shows Sophisticate’s Hairstyle Guide some love!

Sophisticate’s Hairstyle Guide was invited to an event at the new Chicago Hyatt Centric hotel that showcased what’s in store for you when you book a fabulously streamlined room for your next trip.

“Hyatt Centric guests don’t live in a one-size-fits-all world. When traveling, they look for the personal touches they are used to in their daily lives,” said Jonathan Frolich, vice president of global brands, Hyatt Centric, about the new hotel concept. So how does Drybar fit in?

It means you won’t have to worry about packing that hair dryer for your next trip. Pretty cool, huh?

Beginning this month, professional, signature yellow (super lightweight, too!) Drybar Buttercup Blow-Dryers will begin to roll out in every Hyatt Centric guest room nationwide. Custom DIY tips and a how-to video from Drybar co-founder and creative officer Alli Webb (picture above) will also be available to help you achieve the perfect blow-out in your room!

a styling travel destination 3

Fab food. Ahhh…those fabulous press events!

“We are thrilled to help Hyatt Centric guests look their best while traveling for fun or on business,” enthused Webb. “Just the idea of having a great dryer in your hotel room when you check in is amazing,” the enterprising cosmetologist continued. “Hyatt Centric felt like the right fit because they’re a boutique-y hotel, affordable and in great cities!”

Why did Webb select yellow as Drybar’s signature hue? “It’s such a fun and happy pop of sunshine!” OK…we’re on board!

What else can you expect on your first visit to Hyatt Centric? How about BeeKind eco-friendly bath and body products, Keurig in-room coffee brewing systems and JBL Wireless speakers—all rolling out this month? Oh yeah, don’t forget the lobby lounge, which is a launch pad providing guests with info about hip and happening places to visit while on vacay. Also—we spotted a trendy restaurant and bar that was totally a place we’d want to unwind in.

Seriously—we’re booking now!

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