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Contents: What's Inside This Issue

Cover Girl cover-girl-home

Pop star and actress Selena Gomez graces our April/May 2018 cover this issue! Grab a copy to get more info on Selena’s favorite makeup and hair tips.


MINI MAGAZINE Mini-Magazine-home

Get inspired by your favorite celebs mane transformations!


Hot Hair Hot-Hair-home

Pastels are the hottest hues for this season!


Star Hairstyles Star Style

Check out what the stars are doing with their stunning hair!


Free Swag Free Swag!

We’re giving away over $4,000 in free beauty products this issue! Check out our Big Beauty Giveaway in the April/May 2018 issue for a chance to win.


Beauty Beat Beauty-Blog-home

Looking for the latest must have beauty products? We’ve got them right here!


Light + Bright /wp-content/uploads/2018/02/8.jpg

How to play with platinum just in time for spring.

   

The Soft Bob


soft bob 1

Francois Fortin, Education Director, at New York City’s Salon Ziba has teamed with colorist Colin Christopher to create a fresh, updated take on the iconic bob, dubbing it The Soft Bob. It’s a modern, breezy look for Spring and Summer. The details…

soft bob 2 soft bob 3THE CUT
“As clients come in for shorter summer looks, variations of the bob rule,” explains Fortin. “Now, though, the style is influenced by the airiness of lobs and texturized elements of tousled looks. For fine-haired clients especially, this remains the most flattering, freshest and most wearable look–and the easiest to style and grow out over time.”

An accomplished master of European cutting techniques and subtle, sexy styles, French-born Fortin created the hybrid Soft-Bob to combine the linear impact of a graphic bob, loosened with subtle layers and softened ends. “It looks and feels as breezy and light as summer itself,” says Fortin. “It combines styling versatility, texture, volume, and sensual movement.”

soft bob 5 soft bob 4THE COLOR
“Natural-looking, buttery pastel blondes are especially right this summer,” shares Christopher. “I created the Ray of Sun Balayage technique to accent a wide range of bobs and lobs, inspired by the soft textural accents that Francois cut into the Soft Bob. This  technique makes the color look even richer and more luminous, especially in the summer sun.”

To create Ray of Sun Balayage, he takes large, triangular sections of hair, then paints highlights of corresponding lightener on each one. He uses a signature paintbrush from his local hardware store, which allows him to penetrate color more deeply on the surface of each panel, for a soft, diffuse result. The shimmering look is designed to blend more naturally as it grows out, takes less time to do than traditional full-balayage techniques and can be quickly created–even during your lunch break!

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