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Contents: What's Inside This Issue

Cover Girl cover-girl-home

For our 40th Anniversary issue it was unanimous between Sophisticate’s and our reader’s that social media’s favorite beauty icon, Kim Kardashian West, would be our cover girl!


MINI MAGAZINE Mini-Magazine-home

You guys voted for your favorite “Style Icons” and the results are in! See who made the cut in the issue.


Hot Hair Hot-Hair-home

Take a peak at the “40 Best looks” that we’ve feature in this year’s issues of Sophisticate’s Hairstyle Guide!


Star Hairstyles Star Style

Get inspired by our compilation of “40 Great Star Looks” just for you!


Free Swag Free Swag!

FREE SWAG
For our 40th Anniversary we’re giving away over $7,000 worth of fabulous hair and beauty products in our “Big Beauty Giveaway”. Enter and get a chance to win some of the most coveted beauty merch in our November 2018 issue.


Beauty Beat Beauty-Blog-home

Sophisticate’s is always on the pulse on what’s hot in beauty right now. We’ve curated some of this month’s must-have products just for you!


LINDA EVANGELISTA /wp-content/uploads/2018/07/8.jpg

‘90s Supermodel, style icon and the queen of the short cut, Linda Evangelista influenced an entire generation before the Gigi & Bella Hadid’s of today. Get the issue to see some of Linda’s best mane transformations over the years!

   

WELLA PROFESSIONAL TREND VISION!


Competitors prep backstage
Saturday, March 25th, 20 talented stylists competed in Wella Professionals regional TrendVision competition hosted at Venue SIX10 on Chicago’s Michigan Avenue. More than 370 guests cheered on their favorite competitor in each category: Student, Creative Vision and Color Vision and enjoyed a front row seat to Top Artist presentations.

On Saturday afternoon finalists crafted their creative interpretation of their chosen 2017 Wella Professional Trend, gleaning inspiration from either the Spring/Summer trend Optical Illusion or Autumn/Winter trend Past Forward. For the regional competitions, Wella provides finalists a team of on-site experts who helped them bring their vision to life. The expert team included a wardrobe stylist, make-up artist and professional photographer. Each competitor received a professional photograph of their final look, that will serve as their entry into the National Trend Vision competition, as well as a beautiful addition to their professional portfolio.

Backstage, the judges panel reviewed the finalists photo submissions and spoke to each finalist one-on-one.

That evening, guests were invited to view competitor’s final look and vote for the peoples’ choice award. Before the winners were announced guest were treated to up-close and personal artistic presentations by Wella, Sebastian and Nioxin headlining artists which included, Sonya Dove for Wella, Anthony Cole for Sebastian and Diane Stevens for Nioxin.

Please join us in congratulating these talented stylists who won in Chicago!

Color Vision and People’s Choice Category
Dana Simoneau, Instructor at Hays Academy – Hays, KS

Creative Vision Category
Ergun Tercan, Ergun Tercan European Salon- Denver, CO

Student Category
Mykle Troye, Taylor Andrews Academy – West Jordon, UT

Winners from the regional competition are automatically entered as a semi-finalist in the national competition and win an all-expense paid trip to attend the National Trend Vision Awards in Los Angeles, California this July. For those that didn’t win, they will still be submitted (by way of their photo) into the national competition for another chance to be selected as a semi-finalist.

The next Wella Professionals Regional TrendVision Competition and WOW event will be held in New York on April 30th. NYC Regional finalists will be announced on April 3rd.

All winners on stage

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