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Contents: What's Inside This Issue

Cover Girl cover-girl-home

America’s sweetheart Taylor Swift is gracing our February 2018 cover! We have all of the pop star’s best mane moves and beauty secrets right in this issue.


MINI MAGAZINE Mini-Magazine-home

Check out these glamourous before and after hair makeovers!


Celebrity Beauty Hot-Hair-home

Sophisticate’s got to chat with Fox-TV Star’s Brittany O’Grady!


Star Hairstyles Star Style

Bring in the holidays with hair inspirations from your favorite celebs!


Free Swag Free Swag!

Win some free products from our Holiday Glamapalooza Big Beauty Giveaway! Give the gift of beauty swag this year.


Beauty Beat Beauty-Blog-home

We have some of the top products you need to bring with you into the new year! Check them out!


Night Spell Nails /wp-content/uploads/2017/10/8.jpg

Take a look at this season’s hottest nail colors with CND’s Night Spell collection!

   

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WELLA PROFESSIONAL TREND VISION!


Competitors prep backstage
Saturday, March 25th, 20 talented stylists competed in Wella Professionals regional TrendVision competition hosted at Venue SIX10 on Chicago’s Michigan Avenue. More than 370 guests cheered on their favorite competitor in each category: Student, Creative Vision and Color Vision and enjoyed a front row seat to Top Artist presentations.

On Saturday afternoon finalists crafted their creative interpretation of their chosen 2017 Wella Professional Trend, gleaning inspiration from either the Spring/Summer trend Optical Illusion or Autumn/Winter trend Past Forward. For the regional competitions, Wella provides finalists a team of on-site experts who helped them bring their vision to life. The expert team included a wardrobe stylist, make-up artist and professional photographer. Each competitor received a professional photograph of their final look, that will serve as their entry into the National Trend Vision competition, as well as a beautiful addition to their professional portfolio.

Backstage, the judges panel reviewed the finalists photo submissions and spoke to each finalist one-on-one.

That evening, guests were invited to view competitor’s final look and vote for the peoples’ choice award. Before the winners were announced guest were treated to up-close and personal artistic presentations by Wella, Sebastian and Nioxin headlining artists which included, Sonya Dove for Wella, Anthony Cole for Sebastian and Diane Stevens for Nioxin.

Please join us in congratulating these talented stylists who won in Chicago!

Color Vision and People’s Choice Category
Dana Simoneau, Instructor at Hays Academy – Hays, KS

Creative Vision Category
Ergun Tercan, Ergun Tercan European Salon- Denver, CO

Student Category
Mykle Troye, Taylor Andrews Academy – West Jordon, UT

Winners from the regional competition are automatically entered as a semi-finalist in the national competition and win an all-expense paid trip to attend the National Trend Vision Awards in Los Angeles, California this July. For those that didn’t win, they will still be submitted (by way of their photo) into the national competition for another chance to be selected as a semi-finalist.

The next Wella Professionals Regional TrendVision Competition and WOW event will be held in New York on April 30th. NYC Regional finalists will be announced on April 3rd.

All winners on stage

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