A round of applause is in order for Heggy Gonzalez, who took home the top regional honor for North America at the Aveda Master Jam 2016 in Milan! As Creative Director of Aveda Institutes Colorado, Arizona and Utah, Gonzalez was selected in front of the world’s top industry professionals as the regional winner for North America of the Aveda Global Fashionista Competition. This photographic competition showcased Autumn/Winter 2016 hair and makeup predictions submitted from talented Aveda Artists worldwide using only Aveda products and mission-aligned materials. Each look was judged based on cut, color and style, as well as makeup.
Gonzalez was one of 19 preliminary finalists chosen from these submissions by regional judges and was invited to attend Aveda Master Jam in October 2016 in Milan. Three regional winners (from North America, Europe/Middle East and Asia Pacific) were then selected in front of an audience and won the opportunity to work backstage at New York Fashion Week in February 2017.
What beautiful creation won Gonzalez this prestigious award? The regional winner created a bold bob with long fringe that enhanced the profile while also showcasing multidimensional colors throughout. “I’m very honored to be named the winner for North America,” Gonzalez said. “The idea behind the look was to create an image with blurred lines throughout except for the hair cut, style and color. That was clearly the focus.”
Congrats to Heggy on her major win!